Your buyers are asking assistants for recommendations.
When somebody asks an AI assistant for the best dentist in their area, a shortlist comes back. Being on it is becoming a channel in its own right, and almost no small business is measuring whether they are.
Included in every engagement, not sold as an upsell
Why we built it
Rank tracking tools have existed for twenty years and they all measure the same thing: position in a list of blue links. That mattered enormously and it is no longer the whole picture, because a growing share of searches never produce that list at all.
A buyer asking an assistant gets a handful of named businesses and a summary. There is no page two. Either you are named or you are invisible, and the conventional tools cannot see any of it.
How Sonar works.
Built for a business your size, which is the whole reason it exists. The enterprise equivalents are calibrated against companies nothing like yours.
- Tracks traditional rankings properlyIncluding local map pack position measured by grid rather than as a single number, because rankings vary street by street and an average hides that.
- Queries assistants the way buyers doRunning the natural language questions your customers actually ask and recording whether you are named, how you are described, and who is named alongside you.
- Monitors how you are describedBeing mentioned is one thing. Being described accurately is another. If an assistant is repeating an outdated fact about your business, that is worth knowing.
- Watches the competitive setWho else appears for the questions that matter to you, so the picture is comparative rather than absolute.
- Connects visibility to the workStructured data, entity consistency, and citation sources are the levers here, and Sonar shows which of them are moving.
What lands on your desk.
Everything Sonar produces belongs to you. The outputs, the data, and the reporting are yours to keep and to take elsewhere if we ever part ways.
Deliverables
- Monthly reporting on traditional rankings and map pack position by neighbourhood.
- A record of which assistant queries name you, which name a competitor, and how the description reads.
- A list of the specific fixes likely to improve it: structured data, listings consistency, and citation sources worth pursuing.
- A view of the competitive set for the questions that actually produce enquiries in your category.
Common questions
Is AI visibility genuinely worth tracking yet?
The share of searches it accounts for is growing quickly and the competition for it is currently very thin. That combination is unusual and it does not last. Being early here is cheap in a way it will not be in two years.
Can you guarantee we get named?
No, and nobody honestly can. What we can do is fix the things that demonstrably influence it: consistent entity information, structured data, credible citations, and content that answers the underlying question clearly.
Does this replace SEO?
It extends it. The signals overlap substantially, which is convenient. Work that improves traditional search generally improves assistant visibility too, and Sonar shows you both instead of only the half everyone else measures.
They work better together.
Revenue Radar
Scores every channel you own and puts a dollar figure and a difficulty rating on each gap.
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Publishing, engagement, and reporting across every platform, planned together and answered daily.
Read more →Current
Watches how quickly every enquiry gets a real reply, and flags the ones going cold.
Read more →Start with the audit.
Tell us what you sell and where you think the marketing is falling down. A senior member of the pod will come back with an honest read on what the audit would likely find, what it costs, and whether it is worth doing at all. If it is not, we will say so.
800.274.6775Free consultation · Family owned · Never outsourced
- You talk to the people who do the work, not an account handler.
- Fixed scope and fixed price before anything starts.
- You own every file, every login, and every asset. Always.
- Straight answers, including when the answer is that you do not need us.
Tell us about your business
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