Social media that sounds like your business.
Most small business social fails the same way. It starts strong, runs on enthusiasm for two months, then the business gets busy and the account goes quiet. We run it as a job with a schedule, not as something somebody does when there is a spare hour.
Why most small business social goes quiet
The account is usually handed to whoever is youngest or least busy, with no plan, no brief, and no budget. It works for a while because novelty carries it. Then a busy fortnight arrives and posting stops, and once it stops it is genuinely hard to restart.
The other common failure is the opposite. An agency takes it over and runs it from a template, so the feed fills with generic industry content that could belong to any business in the country. It stays active and it stops sounding like anyone.
What we run
- Content planned a month at a timeA calendar built around what is actually happening in the business: jobs finished, staff joining, seasonal demand, questions customers keep asking.
- Published daily, on schedulePosting on the days and at the times your audience is actually there, not whenever a queue happens to fire.
- Comments and messages answered same dayA social account that ignores its own comments is worse than no account. Someone reads and replies every working day.
- Growth that means somethingWe optimise for reach among people who could plausibly buy from you, not for a follower number that flatters the report and buys nothing.
- Platform choice with an opinionMost small businesses should run two platforms well rather than five badly. We will tell you which two and why.
- Reporting a busy owner can readReach, engagement, profile visits, and leads. One page, monthly, in plain English.
How we get your voice right
We start with a session where you talk about the business and we listen. What you are proud of, what you refuse to do, the questions you answer every week, the jobs you turn down. That is where a real voice comes from, and no amount of tooling substitutes for it.
Then we write a short voice guide and show you two weeks of drafts before anything publishes. You approve the first batch, we adjust, and after that it runs with a monthly review rather than a daily approval queue that becomes another job for you.
Common questions
Which platforms should we be on?
Almost certainly fewer than you think. For most local businesses the answer is Facebook and Instagram, plus Google Business Profile posts, which almost nobody treats as social but which sits directly in front of people searching for you. LinkedIn matters for professional services. TikTok matters if your buyer is under forty and you can sustain video. We would rather run two platforms properly.
Do we have to be in the content?
It helps enormously and it is not required. Faces outperform stock in every category we have measured. If you are not comfortable on camera we build around work in progress, finished results, team, and process, which are all more interesting than most businesses realise.
How much of our time does this take?
About thirty minutes a month once it is running, plus whatever photos and clips you can send from your phone. The setup takes more, mostly the voice session and approving the first fortnight.
What if we already have accounts?
Good. We audit what is there, keep what is working, and rebuild what is not. You keep the accounts and the followers because they were always yours.
What usually runs alongside this.
Content and copywriting
Written to be read by customers and found by search, in that order.
Read more →Video and short form
Low lift formats a small team can sustain. Consistency beats production value every time.
Read more →Reputation and reviews
The strongest signal most small businesses control, and the one most leave entirely to chance.
Read more →Start with the audit.
Tell us what you sell and where you think the marketing is falling down. A senior member of the pod will come back with an honest read on what the audit would likely find, what it costs, and whether it is worth doing at all. If it is not, we will say so.
800.274.6775Free consultation · Family owned · Never outsourced
- You talk to the people who do the work, not an account handler.
- Fixed scope and fixed price before anything starts.
- You own every file, every login, and every asset. Always.
- Straight answers, including when the answer is that you do not need us.
Tell us about your business
A few details and we will follow up within one business day.