Dental marketing that fills chairs, not just the funnel.
Patients choose a dentist on proximity, reviews, and how quickly somebody answers. Very few choose on clinical credentials, because they assume those are table stakes. That reality should shape where your budget goes.
What is actually true in this category
A new patient is worth several years of recurring revenue, which means the economics justify serious marketing and also means a lost enquiry costs more than most practices calculate.
The decision is almost entirely local. Somebody searching for a dentist will not travel far, so map pack position and review volume matter more here than in almost any other category.
And the front desk is the marketing. A practice with excellent advertising and a phone that goes to voicemail at lunchtime is paying to send patients to the practice down the road.
What the audit usually finds
- A Google Business Profile missing services, insurance details, and current photos.
- Hundreds of patients who have not been in for two years and have never been emailed.
- No tracking on phone calls, which for a dental practice is most of the actual pipeline.
- Advertising running to a homepage rather than to a page about the specific treatment searched for.
What moves the number first here.
Every category rewards a different order of work. This is where we normally begin for dental, and the audit confirms it against your own numbers before anything is committed.
Local SEO and listings
Map pack position drives more new patients than any other single factor for a practice serving a defined area.
Read more →Reputation and reviews
Review count and recency are read closely by anyone choosing a dentist, and most practices ask inconsistently or not at all.
Read more →Lead handling and CRM
Missed calls and slow callbacks are the largest hidden leak in dental. Automatic text back on a missed call frequently pays for itself in weeks.
Read more →Email and automation
Recall and reactivation of lapsed patients is the cheapest revenue available and almost every practice has a list sitting unused.
Read more →Common questions
How much should a practice spend on marketing?
Commonly between three and eight percent of collections, though the useful number depends on whether you are growing, maintaining, or opening a second location. The audit gives you a figure based on your actual position rather than a category average.
Do we need separate pages for each treatment?
For the treatments that carry real search volume and real margin, yes. Implants, orthodontics, and cosmetic work justify their own pages. Listing twenty procedures on one page competes for none of them.
What about insurance and pricing on the site?
Being clear about which plans you accept removes a large amount of friction and reduces calls that were never going to convert. Practices that hide it get more enquiries and fewer patients.
Other categories we work in.
Medical
Patient acquisition and reputation for practices where trust is decided before the first call.
Read more →Veterinary
Emotional decisions, local proximity, and reminder revenue most practices leave sitting.
Read more →Professional services
Expertise is the product, and most firms are terrible at demonstrating it publicly.
Read more →Start with the audit.
Tell us what you sell and where you think the marketing is falling down. A senior member of the pod will come back with an honest read on what the audit would likely find, what it costs, and whether it is worth doing at all. If it is not, we will say so.
800.274.6775Free consultation · Family owned · Never outsourced
- You talk to the people who do the work, not an account handler.
- Fixed scope and fixed price before anything starts.
- You own every file, every login, and every asset. Always.
- Straight answers, including when the answer is that you do not need us.
Tell us about your business
A few details and we will follow up within one business day.