Revenue based tracking
Calls, forms, and bookings tracked properly, with offline results fed back so the platforms optimize for customers instead of clicks.
AI advertising · Google and Meta
Let AI bid. Keep a person on the budget.
Google and Meta now run most ad decisions through their own AI, from who sees an ad to what it costs. Those systems are only as good as the data and guardrails they are given. We feed them the right signals, watch where the money goes, and report on booked work rather than clicks.
The short answer
What is AI advertising?
AI advertising means using automated, machine learning driven campaign types, such as Google's Performance Max and AI Max for Search and Meta's Advantage+ campaigns, to decide targeting, bids, and placements. The platforms optimize toward whatever goal you give them. If that goal is a form fill that never turns into a customer, the AI gets very good at finding people who fill in forms.
Our job is to give the algorithms an accurate picture of what a real customer is worth, set limits on where they can spend, and keep testing the creative they work with.
What we do
Better signals, tighter guardrails.
Google AI campaigns
Asset groups, audience signals, brand exclusions, and negative keywords configured so automation finds new customers rather than buying your own brand name.
Meta Advantage+
Broad targeting where it works, with creative and offers built for the people most likely to book, and spend capped while each test proves itself.
Creative testing
AI helps us produce more headline, image, and video variations, and real results decide which survive. People decide what is on brand.
Ads in AI answers
Google now shows ads inside AI Overviews and AI Mode. We structure campaigns and landing pages so you are eligible where it makes sense for your category.
Weekly human review
Search terms, placements, and spend checked every week by a person. Automation is fast, and it is also fast at wasting money when nobody is looking.
How it works
Four steps, each one measured.
Fix the tracking
Nothing is scaled until we can see which ads produce customers. This step alone often changes what is worth running.
Rebuild campaigns
Campaigns organized around what you sell and where, with the guardrails automation needs.
Test in steps
Budget moves to automated campaign types gradually, with a clear comparison against what was running before.
Report booked jobs
Cost per booked job and revenue by campaign, in plain English, every month.
Straight talk
How we keep automation honest.
Not set and forget
The platforms encourage handing over control. We use their automation where it beats manual work and keep the limits that protect your budget.
Rules for small budgets
Automated campaigns learn from volume. With a modest budget we narrow the scope so the algorithm learns from your best customers, not from noise.
You own the accounts
Ad accounts are created in your name and you hold the keys. If we part ways, the history and the learning stay with you.
Questions
Questions about AI advertising
Is Performance Max right for a small business?
Sometimes. It works best with reliable conversion tracking and enough budget to learn. Without those, a well built search campaign usually performs better. The audit tells you which describes you.
Can AI write my ads?
It can draft them quickly, and we use it for variations. A person still chooses what runs, checks every claim, and makes sure the offer is one you can honor.
Will my ads show in Google's AI answers?
They can. Google places ads in AI Overviews and AI Mode, and eligibility depends on how campaigns and landing pages are set up. We build with that in mind where it suits your category.
How much should we spend?
Enough to learn, and not a dollar more until the tracking proves what is working. We give you a starting number after the audit and adjust it on results.
Works well with
What usually runs alongside this.
Paid advertising
Search, social, and retargeting measured on booked work rather than impressions.
Read more →Websites and landing pages
Fast, clear pages with one job each, so the clicks you pay for convert.
Read more →AI analytics
Alerts when spend or results break pattern, before the monthly report.
Read more →
Start here
Start with the audit.
Tell us what you sell and where you think the marketing is falling down. A senior member of the pod will come back with an honest read on what the audit would likely find, what it costs, and whether it is worth doing at all. If it is not, we will say so.
800.274.6775Free consultation · Family owned · Never outsourced
- You talk to the people who do the work, not an account handler.
- Fixed scope and fixed price before anything starts.
- You own every file, every login, and every asset. Always.
- Straight answers, including when the answer is that you do not need us.
Tell us about your business
A few details and we will follow up within one business day.