The most widely used assistant. Its search feature reads the live web through OpenAI's own crawler, so your site has to let that crawler in.
AI marketing · Built for small business
When buyers ask AI who to hire, be the answer.
AI marketing has two halves. One is being found and recommended inside ChatGPT, Google AI Overviews, Gemini, Perplexity, Claude, and Copilot. The other is putting AI to work in your own marketing, so leads get answered faster, content ships on schedule, and ad budgets stop leaking. We do both, with our own team in the United States, and we start with an audit so you only pay for the parts that will pay you back.
6
AI marketing services, run by the same team that runs the rest of your marketing.
7
AI platforms we optimize for, from ChatGPT and Gemini to Perplexity and Copilot.
24/7
Lead response, with an AI assistant answering when your team cannot.
100%
Of AI drafted work reviewed and fact checked by a person before it goes live.
The short answer
What is AI marketing?
AI marketing is the use of artificial intelligence to help a business get found, chosen, and followed up with. For a small business it covers two kinds of work. AI search visibility, also called generative engine optimization (GEO), makes AI assistants recommend your business when buyers ask. AI powered marketing uses AI inside your own operations to write, respond, target, and measure faster than a small team could alone.
Orca Marketing is a US based small business marketing agency, founded in 2013, that provides both. Every hour is worked by our own team, and every AI output is checked by a person before a customer sees it.
Six services
Two halves, six services.
The first two get you found by AI. The other four put AI to work inside your marketing. Take all six, or the two the audit says will pay first.
AI search visibility
Get named when buyers ask ChatGPT, Gemini, Perplexity, and Google's AI results for a recommendation in your category.
- Tested across seven assistants
- Structured data, listings, and llms.txt
- Monthly tracking with Sonar
AI content
More pages and posts published on schedule, drafted with AI and edited by people who know your business.
- A voice guide for your business
- Every fact checked by a person
- Answer first pages AI can quote
AI chat and lead response
Every inquiry answered in seconds, day or night, with appointments booked and leads routed to the right person.
- Website chat trained on your services
- Missed call text back
- Clean handoff to your team
AI advertising
Google and Meta automation fed accurate conversion data and kept inside guardrails a person checks every week.
- Performance Max and Advantage+
- Offline conversions fed back
- Reported on booked jobs
AI automation
The follow up your team means to do, sent every time: quotes, reviews, reminders, and past customers.
- Quote and estimate follow up
- Review requests on autopilot
- Reactivation of past customers
AI analytics
See what AI assistants send you, what they say about you, and what changed in your numbers this month.
- AI referral traffic separated out
- Alerts when something breaks
- Plain English monthly summary
Where buyers are asking
Seven AI platforms, one plan.
Each assistant gathers and checks information differently, so we test and optimize for them one by one rather than hoping one fix covers all of them.
AI Overviews above the regular results, and AI Mode for longer questions. Both are built from pages Google already indexes and trusts.
Google's assistant, grounded in Google Search and Maps. A complete Business Profile with fresh reviews and photos carries real weight here.
Cites every source it uses, which makes it the clearest window into the websites, directories, and reviews AI trusts in your category.
Searches the web with its own crawler and links to the pages it uses. Clear pages with direct answers are what it tends to quote.
Built into Windows, Edge, and Bing, and drawing on the Bing index. Bing Places and Bing Webmaster Tools matter more than most realize.
Inside Facebook, Instagram, WhatsApp, and Messenger, where many local buyers already spend their day. An accurate, active presence helps.
We put the questions your customers actually ask to all seven and show you who gets named, how you are described, and what would change it.
Start with the audit →
How we use AI
Four rules we do not bend.
Audit first
We test your category questions across every major assistant before we quote anything, so the plan starts from evidence.
People in the loop
AI drafts, sorts, and responds. People decide, edit, and approve. Nothing customer facing goes live unchecked.
You own all of it
Accounts, data, content, prompts, and automations are set up in your name and stay with you if we part ways.
No AI theater
If a tool will not make you money, we will not sell it because it sounds modern. Some businesses need better listings, not a chatbot.
How it works
From audit to results in four steps.
AI audit
Your visibility across seven AI platforms, plus every place AI could save time or recover leads in your current marketing.
Fix foundations
Listings, structured data, crawler access, llms.txt, and tracking. Unglamorous work that everything else depends on.
Start what pays
Usually lead response and follow up first, because they work with customers and inquiries you already have.
Track and compound
Sonar and monthly reporting show who AI names, what it sends you, and what to do next.
Questions
Questions about AI marketing
What is AI marketing?
AI marketing is the use of artificial intelligence to help a business get found, chosen, and followed up with. It includes AI search visibility, which gets your business recommended by assistants like ChatGPT and Gemini, and AI powered work such as instant lead response, content drafting, ad optimization, automation, and analytics.
What is the difference between AI marketing and AI search optimization?
AI search optimization, also called GEO, is one part of AI marketing. It focuses on being named and cited by AI assistants. AI marketing also covers using AI inside your own marketing to respond, write, advertise, and measure.
How do I get my business recommended by ChatGPT?
Make your business easy for AI systems to verify and cite: consistent listings, structured data on your website, access for OpenAI's search crawler, pages that answer buyers' questions directly, and mentions on sources AI already trusts. Then check whether it is working by asking the questions your buyers ask, every month.
How long does it take to show up in AI answers?
Some businesses see new mentions within a couple of weeks of the technical work going live. Competitive categories take several months. The audit gives you an honest estimate for your market.
Will AI replace my marketing team?
No. It removes repetitive work so people can spend their time on judgment, relationships, and the details that make your business different. Every AI output we produce is reviewed by a person.
Is AI marketing worth it for a small business?
Often, for a simple reason: competition for AI visibility in most local and specialist categories is still thin, and AI lead response recovers inquiries that would otherwise go to whoever answers first. The audit tells you which parts will pay in your business and which will not.
Do you use my customer data to train AI?
No. Your customer data stays in accounts you own and is used only to run your marketing. We do not use it to train models, and we choose tools that let us keep it that way.
What does AI marketing cost?
It depends on which parts you need, so we quote a fixed price after the audit rather than selling a package. Many businesses start with AI search visibility and lead response, then add the rest once those are paying.
Start here
Start with the audit.
Tell us what you sell and where you think the marketing is falling down. A senior member of the pod will come back with an honest read on what the audit would likely find, what it costs, and whether it is worth doing at all. If it is not, we will say so.
800.274.6775Free consultation · Family owned · Never outsourced
- You talk to the people who do the work, not an account handler.
- Fixed scope and fixed price before anything starts.
- You own every file, every login, and every asset. Always.
- Straight answers, including when the answer is that you do not need us.
Tell us about your business
A few details and we will follow up within one business day.