AI visibility audit
We ask the major assistants the questions your buyers ask, record who gets named, and note how you are described. That becomes the baseline every later report is measured against.
AI search visibility · GEO
Be the business AI assistants recommend by name.
When a buyer asks ChatGPT, Gemini, Perplexity, or Google's AI Mode who to call, they get a short list of names and no page two. We make sure your business is on that list, described accurately, and linked back to you.
The short answer
What is AI search visibility?
AI search visibility is how often, and how accurately, AI assistants name your business when someone asks for a recommendation in your category. Improving it is called generative engine optimization (GEO), and sometimes answer engine optimization (AEO). It works by making your business easy for AI systems to read, verify, and cite: consistent facts about who you are and where you work, structured data on your website, content that answers buyers' questions directly, and mentions on the sources AI already trusts.
It is not a replacement for SEO. AI assistants lean on many of the same signals as search engines, so the two work best together, and that is how we run them.
What we do
Six pieces of work, in order.
Consistent listings
Your name, address, phone, hours, and services matched across Google Business Profile, Bing Places, Apple Business Connect, and the directories that matter in your category. AI systems trust facts they can confirm in several places.
Structured data
Schema markup for your organization, locations, services, reviews, and FAQs, written by hand and validated, so machines read your site the way a person would.
llms.txt and crawlers
We confirm the crawlers behind ChatGPT, Claude, Perplexity, Gemini, and Copilot are allowed in, then publish an llms.txt file that gives AI systems a clean map of your site.
Answer first content
Pages built around the real questions buyers ask, with the answer in the first two sentences. That is the shape AI assistants quote, and it reads better for people too.
Citations and tracking
Mentions on review sites, industry directories, and local press that AI systems cite, then monthly tracking with Sonar so you can see which assistants name you and how that is changing.
How it works
Four steps, each one measured.
Baseline
We run your category questions through each assistant and record who is named. You see exactly where you stand before anything changes.
Foundations
Listings, structured data, crawler access, and llms.txt. Done in code and on your hosting, so your site looks exactly the same.
Content
We fill the gaps the baseline found, starting with the questions that sit closest to a purchase.
Track
Sonar reruns the questions every month. You see who gets named, how you are described, and what moved.
Straight talk
What we will and will not promise.
Honest timelines
Some businesses see their first new assistant mentions within a couple of weeks of the technical work going live. Competitive categories take months. We tell you which one you are in during the audit.
No guarantees
Nobody controls what an AI model says, and anyone who guarantees a ChatGPT recommendation is guessing. We control the inputs that demonstrably influence it, and we report on them honestly.
Your site stays yours
Most of this work happens in code, in your listings, and on your hosting. The design you paid for does not change, and everything we add belongs to you.
Questions
Questions about AI search visibility
What is generative engine optimization (GEO)?
GEO is the practice of improving how often and how accurately generative AI tools such as ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews mention and cite your business. It overlaps heavily with SEO and adds work specific to how AI systems gather and verify facts.
Is GEO the same as AEO?
Close enough that the difference rarely matters for a small business. Answer engine optimization grew out of featured snippets and voice search. Generative engine optimization describes the same goal for AI assistants that write their own answers. We do the work both terms describe.
Which AI platforms do you optimize for?
ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity, Claude, Microsoft Copilot, and Meta AI. They draw on different sources, which is why the baseline checks each one separately.
Does this replace SEO?
No. The signals overlap, so good SEO helps AI visibility and the reverse. We treat them as one program and report on both, which is also why our Sonar tool tracks rankings and assistant answers side by side.
Can you guarantee ChatGPT will recommend us?
No, and you should be wary of anyone who does. What we can do is fix the things that measurably influence it and show you, month by month, whether it is working.
What is llms.txt?
A plain text file at the root of a website that summarizes the business and lists its most useful pages for AI systems. It is a young, voluntary standard, cheap to publish, and part of making your site easy for machines to understand. We generate it from your real pages so it never drifts out of date.
Will this change how my website looks?
No. The work happens in markup, listings, hosting settings, and new or improved content. Visitors see the same site they see today.
Works well with
What usually runs alongside this.
Start here
Start with the audit.
Tell us what you sell and where you think the marketing is falling down. A senior member of the pod will come back with an honest read on what the audit would likely find, what it costs, and whether it is worth doing at all. If it is not, we will say so.
800.274.6775Free consultation · Family owned · Never outsourced
- You talk to the people who do the work, not an account handler.
- Fixed scope and fixed price before anything starts.
- You own every file, every login, and every asset. Always.
- Straight answers, including when the answer is that you do not need us.
Tell us about your business
A few details and we will follow up within one business day.