Advertising judged on booked work, not impressions.
Paid media is the fastest lever in marketing and the easiest to waste. Done properly it buys you customers at a price you can predict. Done the usual way it buys you a report full of numbers that go up while revenue does not.
Where the money actually goes
Most wasted ad spend is not lost in the platform. It is lost after the click. The ad works, the visitor arrives on a page that was built for a different purpose, and they leave. Or they convert, and then nobody answers the enquiry quickly enough to matter.
The second largest leak is measurement. If conversion tracking is broken or counting the wrong thing, and it very often is, then the platform optimises toward the wrong outcome with real money. We check this before we change a single bid.
What we run
- Google Search and Performance MaxBuilt around genuine buying intent with negative keyword work done properly, which is where most accounts quietly bleed.
- Meta campaignsFacebook and Instagram for demand generation and retargeting, with creative that suits the platform rather than a resized print ad.
- Landing pages with one jobBuilt by our own team, fast, and matched to the ad that sent the visitor. This is usually the single biggest improvement available.
- Conversion tracking verifiedInstalled, tested, and checked against reality. We have taken over accounts where the reported conversions had not been real for months.
- Retargeting that is not creepySensible frequency caps and a message that acknowledges the visitor already knows you exist.
- Reported on cost per booked jobNot cost per click, not impressions. What it costs to get one real piece of work, and whether that number is going up or down.
How we handle your budget
Your advertising budget is paid to the platforms from accounts registered in your name. We never mark it up, we never bill it through us, and you can log in and see every dollar at any time. Our fee is separate and fixed, so we have no incentive to recommend a larger budget than you need.
We would rather run a smaller budget that converts than a large one that photographs well. If the audit says your landing pages or your response time will waste the spend, we will say so and fix that first.
Common questions
How much should we spend?
Enough to gather meaningful data in your market, which for most local businesses starts around fifteen hundred to three thousand a month in media. Below that the account learns too slowly to optimise. The audit gives you a specific number based on your category and competition.
Do you mark up our ad spend?
No. Budget goes directly to the platforms from your own accounts and our fee is separate and fixed. Any agency that bundles media and fees into one invoice has an incentive you should ask about.
How fast do ads work?
Traffic arrives the day you switch on. Reliable performance data takes two to four weeks, and meaningful optimisation needs a month or two of conversions. Anyone reading results after five days is reading noise.
What if we have tried ads before and it did not work?
That is common and it is usually diagnosable. In our experience it is nearly always tracking, landing pages, or response time rather than the platform. We audit those first and will tell you if the problem was never the advertising.
What usually runs alongside this.
Websites and landing pages
Fast, clear pages with one job each, built by our own team and handed to you in full.
Read more →Analytics and reporting
One monthly document a busy owner can read in ten minutes and act on.
Read more →Lead handling and CRM
Getting the lead is half the job. What happens in the next five minutes is the other half.
Read more →Start with the audit.
Tell us what you sell and where you think the marketing is falling down. A senior member of the pod will come back with an honest read on what the audit would likely find, what it costs, and whether it is worth doing at all. If it is not, we will say so.
800.274.6775Free consultation · Family owned · Never outsourced
- You talk to the people who do the work, not an account handler.
- Fixed scope and fixed price before anything starts.
- You own every file, every login, and every asset. Always.
- Straight answers, including when the answer is that you do not need us.
Tell us about your business
A few details and we will follow up within one business day.