AI referral tracking
Visits from ChatGPT, Perplexity, Gemini, Copilot, and Claude separated into their own channel in Google Analytics, so you can watch them grow.
AI analytics · Reporting
Know what AI sends you and says about you.
Visitors are arriving from ChatGPT, Perplexity, Gemini, and Copilot, and most analytics setups lump them in with everything else. We separate AI traffic, track the calls and bookings it produces, and use AI to spot changes in your numbers before they become problems.
The short answer
What is AI analytics for marketing?
AI analytics means two things for a small business. First, measuring the traffic, leads, and revenue that arrive from AI assistants and AI search, which standard reports usually hide. Second, using AI to read your marketing data, flag unusual changes, and summarize what happened each month in plain English.
Together they answer the questions owners actually ask: is AI sending us customers, which channels are paying, and what should we do next month.
What we do
Numbers that tell you what to do.
Call and form tracking
Call tracking and form attribution that connect a real customer back to the channel that found them, including AI assistants where the data allows.
AI share of voice
Sonar records how often you are named in assistant answers for your category questions, next to the competitors who are.
Anomaly alerts
AI watches your traffic, leads, and ad spend and flags sudden changes, such as a broken form or a campaign overspending, before the monthly report would.
Plain English reports
One document a busy owner can read in ten minutes: what changed, why, and what we are doing about it.
Simple forecasts
Seasonal patterns and trends turned into a simple outlook for the next quarter, so budget decisions are made on evidence.
How it works
Four steps, each one measured.
Verify tracking
We check that every form, call, and booking path actually records. Broken tracking is the most common finding in any audit.
Isolate AI traffic
AI assistants and AI search get their own channel and their own conversion reporting.
Set the alerts
Thresholds that matter to your business, sent to the person who can act on them.
Report monthly
A short written summary, plus a quarterly review where we talk about the business, not the dashboard.
Straight talk
Reading AI numbers honestly.
AI is undercounted
Many people read an AI answer and then search for you by name or call directly. Some of that influence never shows up as a referral, so we report it alongside branded search and direct calls.
Numbers you can check
Every figure in our reports traces back to a source you can open yourself. Nothing is modeled without saying so.
You own the data
Analytics, call tracking, and dashboards are set up in your name. You keep full access whether or not you keep us.
Questions
Questions about AI analytics
Can Google Analytics show traffic from ChatGPT?
Yes. When visitors click a link in a ChatGPT answer, the visit usually arrives as a referral that can be grouped into its own channel. We set that grouping up for every major assistant so the numbers are easy to read.
Why does AI traffic look small?
Because much of its influence is indirect. A buyer reads an AI recommendation, then searches your name or calls. We track branded search and direct calls next to AI referrals so the full effect is visible.
What is AI anomaly detection?
Automated checks that compare today's numbers with what is normal for your business and alert us when something breaks the pattern, like a form that stops submitting or an ad budget spent by noon.
Do I get access to the dashboards?
Always. Everything is built in accounts you own, and the monthly summary is written so you do not need to log in to understand it.
Works well with
What usually runs alongside this.
Start here
Start with the audit.
Tell us what you sell and where you think the marketing is falling down. A senior member of the pod will come back with an honest read on what the audit would likely find, what it costs, and whether it is worth doing at all. If it is not, we will say so.
800.274.6775Free consultation · Family owned · Never outsourced
- You talk to the people who do the work, not an account handler.
- Fixed scope and fixed price before anything starts.
- You own every file, every login, and every asset. Always.
- Straight answers, including when the answer is that you do not need us.
Tell us about your business
A few details and we will follow up within one business day.